Posts in Category: uncategorized



The value of pivoting, tweaking, mentoring and seeking advice

Sometimes we have an idea, we implement it, people start using it, and our idea IMMEDIATELY starts resonating. Love him or hate him, this is what happened with Justin Bieber. He put up a few videos on Youtube and lightning struck very quickly.  While this can and does happen, it is pretty rare. What normally happens instead is that we try something, and it doesn’t work. There might be a seed of genius in there, but it is obscured by a bunch of stuff that is holding it back. This is where we need other people to help us see things in a new way. Would you like to experience a great, and unbelievable, example of this process?

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Example of a startup CEO newsletter

Kyle Linton from https://www.nicotrax.com spoke last night. One thing Kyle mentioned is using a “newsletter” or “status update” via email to remind people – especially important people like potential investors, mentors, industry contacts, etc. – that you exist. Also to show them the progress your startup is making. This is a great technique, so let’s look at a beautiful example…

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How to promote an eBook

Let’s say that you would like to create an eBook and sell it. One way: You can write the book and post it to the Kindle store on Amazon. One problem with this technique is that, unless people find your book, you will get zero sales. There are a million examples of Kindle books that go nowhere. So what is a better way???

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Case Study: HQ Trivia app

HQ – The Live Trivia Game is game app that has only been around for a few months (started in August 2017) and is exploding in popularity. It is not uncommon to get into a game and there’s a million people hooked in. Which really is amazing. Let’s go a little deeper…

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Testing for resonance using Reddit

Here’s a great example of a person finding resonance for a product on Reddit: The Observable Universe. His idea: A poster that details the known universe in a cool way. He posted it on Reddit and, as you can see in the post, he received a very positive response. It is easy to imagine him printing this poster with a good bit of confidence and then being successful selling it.

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