Sometimes we have an idea, we implement it, people start using it, and our idea IMMEDIATELY starts resonating. Love him or hate him, this is what happened with Justin Bieber. He put up a few videos on Youtube and lightning struck very quickly.  While this can and does happen, it is pretty rare. What normally happens instead is that we try something, and it doesn’t work. There might be a seed of genius in there, but it is obscured by a bunch of stuff that is holding it back. This is where we need other people to help us see things in a new way. Would you like to experience a great, and unbelievable, example of this process?

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