Here are three websites that use an autoplay video above-the-fold to tell their stories visually: Icon Aircraft High Point University GlowForge In all three cases, note how: You learn important points about the product almost instantly, without words. For example, with Icon Aircraft you learn that the plane can land in water, and also works at a normal airport, and can be folded onto a trailer for easy towing It is an extremely inviting, no-effort way for a visitor to learn about the product. No reading and no mental effort is required. A call-to-action button is an obvious thing for the user to click

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