Prototyping | Machine That Makes Money

Posts in Category: prototyping

Pricing your product: How can a shirt cost $180? Or, how does keystone pricing work?

Marshall Brain
29th Jan 2018
Pricing
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Have you ever walked into a store, looked at a pair of shoes, and wondered “How can this pair of shoes cost $120?” The answer, in many cases, is “Keystone pricing”, which is described here: Keystone Pricing in Retail It states:

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