SEO, or search engine optimization, can sometimes feel like a dark art. Here is an easy-to-understand guide in the form of a chapter from the book “Secret Sauce”…
The author’s basic thesis:
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do. It’s also something that has a lot of faux veneer around it. Consultants want to make it seem incredibly difficult so that they can charge you a lot, but I’ll show you exactly how to do it, step by step, and you’ll win.