Case studies can be very helpful for your customers – they help customers understand your business and your value
Case studies help you explain your business, your value proposition, your key advantages, etc. to the world. Case studies are therefore an important part of building your brand and marketing your company. In addition, Case Studies can be fairly quick from an “effort” stand point – it is just as easy for a tiny company to produce case studies as a huge company. Here is a great introduction to the topic…