The Rise of the Fake Gurus

If you spend any amount of time on YouTube, you have probably seen ads from a number of gurus promising to help you make millions of dollars with their “amazing systems”. This video has a commentary on the genre, calling them “fake gurus”:

The Rise of Fake Gurus: The Dark Truth Behind Making MILLIONS from Online Courses.

The video later got covered on /r/documentaries and there were hundreds of comments:

Here is one of the more popular comments:

One of the first jobs I had out in Los Angeles was working for a production company that filmed for a lot of these guys. We filmed seminars for Eben Pagan, Frank Kern, Joe Polish, and some others I don’t remember.

This video is spot on about the content being useless. I filmed dozens of these, and every time I was amazed at just how little was actually said. You’d have a three day seminar that people pay $25,000 to attend, and I can’t really recall any single piece of actionable advice on how to grow your business or make money. The closest was Joe Polish saying “Raise your prices by 15%”. That’s worth… the cost of a car?

Since many of these were at hotels, I’d occasionally get to talk with folks. Most were seemingly normal, but quite a few were on their last legs and were banking on the seminars saving their business or getting them out of debt. I eventually had to just stop.

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