Posts in: March, 2018

Case studies can be very helpful for your customers – they help customers understand your business and your value

Case studies help you explain your business, your value proposition, your key advantages, etc. to the world. Case studies are therefore an important part of building your brand and marketing your company. In addition, Case Studies can be fairly quick from an “effort” stand point – it is just as easy for a tiny company to produce case studies as a huge company. Here is a great introduction to the topic…

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Example of a great patent wall

You may have heard the idea that you need to use patents to protect your Intellectual Property (IP). Companies that take this idea to the highest level build a “wall of patents” that can completely derail competition. Here is the ultimate expre3ssion of a patent wall at work…

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