Here are three websites that use an autoplay video above-the-fold to tell their stories visually:
High Point University
In all three cases, note how:
You learn important points about the product almost instantly, without words. For example, with Icon Aircraft you learn that the plane can land in water, and also works at a normal airport, and can be folded onto a trailer for easy towing
It is an extremely inviting, no-effort way for a visitor to learn about the product. No reading and no mental effort is required.
A call-to-action button is an obvious thing for the user to click
Here is a team that put their product on Kickstarter, got fully funded in 8 hours, eventually hit 370% of their goal, met the founders of kickstarter, and have gone on to create a second product:
Here is a post of Reddit that contains a fantastic introductory guide to Facebook advertising:
The definitive guide to Facebook ads for eCommerce – Lessons From $697,840.43 Spent on eComm ads!
A tremendous amount of good information and strategy packed into this post.
This video is great – it is a one-hour interview with Annie Spano, founder of https://stylecollective.us, on how she grew her site from zero to 2,000 users paying $100 per year…